kenneth rogers


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Max Your Apps Presentation


Blackboard World

Max Your Apps

In the Summer of 2013, I had the privilege to share my mobile experiences with a great group of attendees at Blackboard World in Vegas. Fortunately for all of us, the Echo 360 recording is still available ( (NOTE: At the time of the original publication, the recording was still available. However, as of 03/06/2018, the recording has been removed.)

Here’s the session description (I had a little help from Bb Marketing folks on this!):

It doesn’t take David Copperfield, Celine Dion, or the Cirque du Soleil cast to captivate an audience (which is good news for us, as they were all booked during this time slot). Mobile is THE way to ensure your resources—whether it’s school news, events, or course information—are seen by your constituents.In just 1 year, the University of the Incarnate Word grew its UIW Mobile app usage by 77%. In that same year, Blackboard Mobile Learn™ logins increased by 477%. UIW’s Kenneth Rogers will discuss the factors that make a University mobile app truly compelling, and how they drastically increased engagement via the university’s mobile presence.

Please check out the Echo 360 recording ( I’d love to hear your thoughts on Mobile Engagement and Strategies!